PRIVACY POLICY

Last Updated: November 2025

1. Introduction

This Privacy Policy explains how BetterCo Holdings (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you visit our website (the “Site”). We are committed to protecting your privacy and handling personal information responsibly.

2. Information We Collect

We may collect the following categories of information:

A. Information Collected Automatically

We may collect technical data through cookies, analytics tools, and server logs, including:

  • IP address

  • Browser type

  • Device identifiers

  • Pages visited

  • Date and time of access

  • Referring URLs

B. Information from Third Parties

We may receive information from service providers, analytics platforms, or publicly available sources.

3. How We Use Your Information

We use personal information for the following purposes:

  • To operate and improve the Site

  • To respond to inquiries and provide customer support

  • To analyze Site usage and performance

  • To maintain security and prevent fraud

  • To comply with legal and regulatory obligations

We do not sell personal information.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze Site traffic, and understand usage patterns. You can manage cookie preferences through your browser settings.

5. Sharing of Information

We may share personal information with:

  • Service providers assisting in Site operations (e.g., hosting, analytics, security)

  • Affiliates and subsidiaries

  • Legal authorities when required by law

We do not share personal information for marketing purposes.

6. Data Security

We implement administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. No system is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill the purposes described in this Policy

  • Comply with legal and regulatory requirements

8. Your Rights and Choices

Depending on your jurisdiction, you may have rights regarding your personal information, such as:

  • Access

  • Correction

  • Deletion

  • Restriction of processing

  • Objection to processing

To exercise these rights, contact us using the information below.

9. Third-Party Websites

The Site may contain links to external websites. We are not responsible for the privacy practices or content of third-party sites.

10. International Users

If you access the Site from outside the United States, you consent to the processing of information in the United States and other jurisdictions where our service providers operate.

11. Changes to This Privacy Policy

We may update this Policy periodically. Updates will be posted on this page with a revised effective date.